Last week millions of teens across the globe took to the streets of their respective cities, skipping classes to join the international youth movement against climate change. In New York City, 16-year-old Greta Thunberg, proclaimed, "You have stolen my dreams and my childhood with your empty words. We will be watching you."
It's compelling to see this generation make their dissatisfaction with the status quo known and to show that they see climate change as a profound injustice and an existential threat.
Most compelling, is that they believe the world can still do something about it. We have much to learn from Gen Z, the next generation of leaders, voters and consumers!
As a brand devoted to Gen Z, we just wanted to say that we hear you and stand with you!
31st State prides itself on being a brand that is *for* Gen Z, *by* Gen Z. They told us what they wanted, namely that our products were effective, stylish and planet-friendly (vegan, natural, fully recyclable) and we made it happen.
We didn't stop there, these kids now write our blog posts, contribute to our social media platforms and participate in ongoing focus groups about new products, design and content production.