THE GOLDEN STATE RULES

OPT AU NATUREL
If an ingredient passes Mother Nature’s test, it’s gotta be good for you, too.

KEEP IT SIMPLE
If you need an advanced degree to understand what you’re slathering on your skin, put the jar down and back away.

GO WITH THE FLOW
If you want to be your most authentic self, you’ll have to start working with your body (and we’ll help get you there).