Welcome to 31st State


We are 31st State.

Hair stuff. Body stuff. Face stuff.

All inspired by California

And the guys there who make it look easy.

A West Coast brand that believes

That fake ingredients are kind of like insecurity.

You can see it – and smell it – a mile away.

So we created 31st State.

To help you look, feel and smell your best every day, so you can go do your thing.

31st State.

Here = Different