Welcome to 31st State
Inspired by California’s laid-back spirit, powered by nature, vegan, cruelty-free and plant-friendly, 31st State is the confidence to show up as yourself. It’s clean, effortless, and rooted in care—for your skin, your self, and the planet. It’s about starting strong and staying real.
Fresh face. Clear mind. Good vibes.
Best Sellers

The Parent's guide to teenage skincare
The 31st State Blog
Help their skincare concerns and improve their confidence with easy and simple steps.


















































What They're Saying
Juliet W.
The only skin product my son can’t be without. As a mum I love the natural ingredients and not having to nag him to use it every day. Big thumbs up from us both
Jane F.
I bought this for my 13 year old son. He’s just started having breakouts, around his nose, chin & forehead. He’s used this for one week & his skin is completely clear.
Beckie
I've been using the face wash in my routine after being really sweaty from working out and wearing sunscreen, and it works so well bringing me back to my oil-free state.

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