We are 31st State.
Hair stuff. Body stuff. Face stuff.
All inspired by California
And the guys there who make it look easy.
A West Coast brand that believes
That fake ingredients are kind of like insecurity.
You can see it – and smell it – a mile away.
So we created 31st State.
To help you look, feel and smell your best every day, so you can go do your thing.
Here = Different