Two Steps to Fresh
Hygiene Heroes
Sun's up and sweat's on! This duo is made for summer skin and daily grime. No stress, no fuss—just clean confidence from head to toe.
Made for Him
Inspired by California’s laid-back spirit and created by a mom who saw a gap and got to work—because when something’s missing for your kid, you build it and build it better.
Welcome to 31st State
Inspired by California’s laid-back spirit, powered by nature, vegan, cruelty-free and plant-friendly, 31st State is the confidence to show up as yourself. It’s clean, effortless, and rooted in care—for your skin, your self, and the planet. It’s about starting strong and staying real.
Fresh face. Clear mind. Good vibes.
Best Sellers
The Golden State Rules
OPT AU NATUREL
If it comes from nature and works with your body—not against it—it’s in. No harsh chemicals, no junk, no exceptions.
KEEP IT SIMPLE
If you need an advanced degree to understand the ingredient list or the routine, put it down and walk away slowly.
GO WITH THE FLOW
Real skin has ups and downs. We’re here to help you handle the changes, not hide them.Stay clear. Stay confident. Stay real.
The Parent's guide to teenage skincare
The 31st State Blog
Help their skincare concerns and improve their confidence with easy and simple steps.
What They're Saying
Juliet W.
The only skin product my son can’t be without. As a mum I love the natural ingredients and not having to nag him to use it every day. Big thumbs up from us both
Jane F.
I bought this for my 13 year old son. He’s just started having breakouts, around his nose, chin & forehead. He’s used this for one week & his skin is completely clear.
Beckie
I've been using the face wash in my routine after being really sweaty from working out and wearing sunscreen, and it works so well bringing me back to my oil-free state.
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Never Run Out of the Good Stuff
Why You Will Love Your Subscription:
1. Stay stocked with your skincare staples—automatically.
2. Save 10% every time—because great skin shouldn’t cost extra.
3. No more last-minute store runs
4. Quick, effective products = less time in the mirror, more time doing what you love.
