THE GOLDEN STATE RULES
Mum founded
OPT AU NATUREL

If an ingredient passes Mother Nature’s test, it’s gotta be good for you, too.

No harsh ingredients
KEEP IT SIMPLE

If you need an advanced degree to understand what you’re slathering on your skin, put the jar down and back away.

Proven confidence booster
GO WITH THE FLOW

If you want to be your most authentic self, you’ll have to start working with your body (and we’ll help get you there).

HOW TO USE IT

It's easy as 1, 2, 3.
Our Skincare Essentials Set provides a complete, easy routine that every guy can handle.
1.
Wash your face with our gentle Foaming Face Wash.
2.
Take one swipe with our Overnight Clearing Pads to remove excess dirt and oil.
3.
Use our Spot Control Gel on any spots or small problem areas.
Customer Reviews
5.0 Based on 23 Reviews
5 ★
100% 
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Filter Reviews:
J
26/10/2024
Janet SVG verified by SHOP
United Kingdom United Kingdom

My son actually uses these products and they have made a difference to his skin & his routine!

KW
05/10/2024
Katie W.
United Kingdom United Kingdom

GREAT product

Excellent my son is very happy and how has better skin.

JB
06/08/2024
Jennifer B.
United Kingdom United Kingdom

Great Products

My son likes these products. They are easy to use.

DK
11/01/2024
Deborah K.
United States United States

Natural and Effective Ingredients

As someone who works in the skincare and beauty industry, I have a considerable amount of knowledge and exposure to products. I love 31 State for my college aged son because of the natural and effective ingredients and the simplicity of the routine. Of course I would love for my son to spend a lot more time taking care of himself and his skin, but the reality is that he needs a quick, straightforward routine that he can be consistent with and consistency is key for clean, healthy, clear skin!

OG
24/07/2023
Ollie G.
United Kingdom United Kingdom

Mum- I’m not trying that!

After a reluctant start, 14 yo Ollie has finally found a skincare routine that is simple, quick and effective. Thank you 31st State!

TESTIMONIALS