Welcome to 31st State!

Our Promise for 31st State Products

31st State was inspired by the beaches, deserts and forests of California. Where life just seems a little less complicated. A clean and effortless existence. A sense of not trying too hard that seems to come naturally to the guys who live there. We wanted to deliver that simplicity and possibility to teens everywhere. It’s for them we created 31st State.

There are three things we look to deliver with anything we make:

1. What we put in our skincare products has to be naturally derived but also has to do something. In other words, it's gotta work.

2. Anything that strips, irritates, bothers and otherwise annoys the skin is off limits.

3. If we say something gets results, it does. No empty promises.

Nature gets it

We’re against chemical shortcuts. The active ingredients in our teenage skincare products must be inspired by nature, but also have a real reason for being there – they balance, fight bacteria or soothe your sensitive skin or acne.

We took a look around at current skincare, acne and body care products for teenage guys and realized that, actually, nature was as skilled as any laboratory for hair care, skin maintenance and just all-round smelling good. You don’t need to put loads of chemicals on your skin to look good – keeping it natural is what it’s all about. So, we only use authentic ingredients in our skincare that really work for what guys want and need.

Avoid the unknown

Do any of these things sound good? SLS, SLES, Parabens, Mineral Oil, Petrolatum, Petrochemicals, Propylene Glycol, Synthetic colours, PEGs, PABA, Phthalates, Genetically Modified Ingredients (GM), Aluminium, Microbeads, Lead or Mercury or Formaldehyde. No? Yeah, we don’t think so either.

Anything that strips, irritates, bothers and otherwise annoys sensitive skin is off-limits. Teen skin needs calm and natural ingredients, not aggravating chemicals, which can inflame sensitive skin or make acne worse.

No empty promises

If we say something gets results, it does. Once in a while, our skin has a tough time and it can leave us feeling frustrated and out of control. We dermatologically test all of our products, from face wash to hair gel, to ensure we help make the situation better for you – not worse.

31st State products are cruelty free and suitable for vegans.


Sound good? Check out our shop here.