We’re still buzzing from our Good Morning America moment! The segment spotlighted products that “teens love—and parents and dermatologists approve of,” and it was led by GMA’s Lara Spencer and lifestyle expert Lori Bergamotto — both fellow boy moms who get it.
They called out exactly what we’re all about: clean, vegan, cruelty-free skincare that’s simple, safe, and smells amazing (that Pacific Air scent gets everyone). It’s made for the boys — because they deserve great skin and confidence too.
“As a boy mom (times 3), I couldn’t be prouder to see 31st State on Good Morning America,” said Joanna Austin, CEO of 31st State. “Our mission has always been to give Gen Alpha to Gen Z boys products they actually want to use — clean, effective, and designed with their confidence in mind.”





