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"I Created a New Category in Boys' Skincare"

Our founder, Stephanie Capuano, speaks to Craig Fenton on his podcast "Coffee, Eggs, and Inspiration" about creating 31st State. 

"After a career in Marketing and PR and time raising her three children, Stephanie Capuano re-entered the worldforce by starting not one but two businesses in parallel. She noticed that there was a gap in the market for skincare for teenage boys so she created a new category with her innovative 31st State range of products.

Steph's a great example of bold entrepreneurship, and the way she's studied and built a community around her teenage customer base in 31st State in particular is well worth hearing." -Craig Fenton 


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